Three Ideas For Marketing Yourself Globally

In 2007, the Pew Internet & American Life study found that one in ten internet users had a job that required them to self-promote or market their name online. Two years later, it found that the share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years, from 8% in 2005 to 35%, and it’s very likely that with the internet being at the front and center of international business, this proportion will continue to increase in step.

There’s no doubt that doing business as an individual or in a team internationally has become much easier with the advent of the internet, new networking technologies and more diverse ways of collaborating. But, as can be seen by the statistics above, the ability to differentiate from the competition is much more difficult as more and more people join business networks, use job-hunting sites and build their professional brand online.

Personal digital branding is just beginning to emerge as a new tool for recruiters and career managers to help differentiate people online. It’s only been in the past year or two that celebrities and sports stars have started really thinking about personal branding online in a consolidated fashion, especially in light of new ???celebrities’ being launched from sites like YouTube (think Susan Boyle). So if it can work for them, it can certainly work for you. Here are three tools to help you stand out further from the crowd.

Be social, go glocal
What’s glocal?! It’s the ability to talk about local issues on a global stage, using social media. Basically, you have an expertise that you can share that may be best expressed using local examples. You can share the benefit of your experience on a global platform by utilizing all of the free social media channels at your disposal, enabling you to have a global voice. It’s not just blogging these days ??? although ???long form’ content is still extremely useful for search engines, and it’s important to consider easy-to-use platforms that can be branded with your personal brand such as Posterous, which can be updated from email. Micro-blogging, like Twitter or Google Buzz, can enable you to tell your story to a whole bunch of people. Qik enables you to tell your story via the medium of video. All of these can generate a good footprint online for you, but you need to keep the momentum up.

Take control of your online presence
You may already be utilizing social media sites such as Twitter, which enable people to converse and market to potential customers at incredibly low cost. That’s a positive and controllable way of engaging with potential customers (as long as you don’t drunk-tweet ??? what goes online can potentially stay online forever!). However, how do you maximize the potential of your efforts in social media, and point people to the things online that you want them to see (and perhaps fewer of the things you don’t want them to see)?

The best way to do this is to centralize all of the things you want people to see and where you want them to interact with you under a .tel name. A .tel domain gives you the benefits of discoverability and ownership that a traditional domain brings, but without the hassle of having to build and pay monthly for hosting and developing your own site. It’s proven to be an excellent resource for individuals using free resources for blogging, but wishing to be found in an authoritative place online under their control, where they share what they want to share. From as little as $10 per year, you can brand yourself under your own .tel domain name and easily change the information quickly as you need to. These domains can also act as a single point of contact for customers.

Network
There’s no doubt that more niche business networking sites are starting to ???up’ their game in terms of the quality of relationships that can be built on their platforms. Joining LinkedIn, Viadeo or Xing will bring benefits, especially from the networking groups that are starting to appear on things like LinkedIn. With more integration of Twitter and other elements into these business networks, the ability to promote a professional side to online networking is really starting to come to the forefront.

Marketing yourself, your skills and your potential is now one of the most important things you can do as a professional. Take time to implement a few of these easy online marketing tools to help stand out from your competition.

Great Expectations Of Marketing Degree Jobs

Although some establishments tend to combine sales and marketing arms into the same department, their scope of work is often very different in nature. For the sake of saving expenses as well as killing two birds with one stone, management takes the higher road. Marketing degree jobs normally require suitably trained individuals to work with various teams in order to establish sound grounding of the product or service at hand. To gauge public awareness and acceptance, trained marketers go out into the field. Data collected is then compiled and analyzed to better ascertain whether selling ice in the Arctic region or Sahara Desert make a better marketing plan.

The marketing manager is tasked to draw up strategies akin to battle plans to ensure minimal casualty in cost and time. Ultimately, failed endeavors put the manager’s job on the chopping block. Success also needs constant monitoring and tweaking as supply and demand conform to the laws of gravity of ups and downs. Although one may brandish the best of colleges on the marketing degree, jobs continue to remain secure so long as one brings in the numbers.

Although many deem themselves suitable material for this form of employment, it demands long hours, camaraderie with clients and others in the industry in the face of tight deadlines coupled with the need to generate new and evolving ideas to attract more customers. If one cannot stand the heat, it is best to make a quick exit from the kitchen. However, the elite few thrive on the high pressure cooker of a working environment. Trained marketers with vast experience normally survive the effects of a lagging economy as they see potential market in all areas of industry. Job security and rewards are also handsome in the form as bonuses and stock options laid out for those able to deliver the goods.

The Shocking Expose Of Courses For Affiliate Marketing (or Kiss Your Day Job Goodbye)!

I am going to outline in a few short paragraphs how Courses for Marketing can get you to the very top of the Affiliate Pyramid! Well, beyond doubt the single most compelling reason you ought to promote the products of others is that you can take home a shed load of money (a shedload in affiliate speak is more than you can carry but less than you can squeeze into your luxury car/boat/jet) and you don t even require a website. In actuality, in selected cases, it’s best if you don t have a website! Neither do you require any programming skill or a degree in Gobbledegook, as long as you can cut and paste (hint – not with scissors and glue) and are prepared to receive twice monthly deposits into your bank account, it follows that you have all the qualifications you will ever need. But, and herein lies the rub, you need to do this correctly if you are going to be successful, in other words, you need to follow precise instructions to the letter.

Whether you are a seasoned campaigner or a first time affiliate, courses for marketing can be the difference betweem boom and bust.

Let us illustrate how it works with the following case study:

We will use Clickbank, the world s largest affiliate market place for digital products, as an example. There are literally thousands of products to promote on Clickbank, they are all digitally delivered, i.e. Sent via email, and they are all required to offer a 2 month money back promise. Clickbank is free to sign up for affiliates, meaning it costs the marketer zero to enrol as a member in order to promote this massive variety of products. Here follows a full selection of the categories that they offer:

Arts and Entertainment
Betting
Business/Investing
Computers/Internetl
Cooking, Food and Wine
E-business and E-Marketing
Business
Education
Employment and Jobs
Fiction
Games
Green Products
Health and Fitness
Home and Garden
Languages
Mobile
Parenting and Families
Politics/Current Events
Reference
Self Help
Software and Services
Spirituality, New Age and Alternative Beliefs
Sports
Travel

Additionally, for example, the “Mobile” category has contained within it six sub-categories, “Apps”, “Development”, “Ringtones” etc. I think you are starting to see the picture – there is a niche for everyone here and you need not know a single thing about the niche or product you wish to promote, it is enough that you want to promote it in order to reap the reward. There is a very good reason that Clickbank is marketed as the worlds largest digital marketplace, they have paid out Billions of dollars in commissions to their affiliates which puts them right at the pinnacle of the Affiliate world. Don’t get the wrong impression, to put to good use an old cliche, all that glitters is not necessarily gold and it definitely pays dividends to sort out the wheat from the chaff (pardon the unfortunate intrusion of another much used cliche!). Luckily for us Clickbank has all manner of tools to help the affiliate sort products in order of popularity or what they call gravity, the higher the gravity the more well-liked the product, the more well-liked the product the better odds there are that it actually is worth promoting. Products can also be rated according to payout, some products pay as much as 75% (yes, the product owner only takes 25% of a sale in this case!), so a combination of a high gravity, high payout product has a much better chance of succeeding than a lower gravity or lower payout product. Vendors also offer their affiliates a selection of tools in order to help them promote the products more efficiently, depending on the vendor, it could range from sample banners and text ads to targeted keywords and subscription newsletters, every vendor on Clickbank is one of a kind and there is beyond doubt a vendor match for every affiliate. For the newbie and seasoned veteran affiliate marketer alike, this is one market place that ought to be considered as a first-rate place to begin travelling the road to affiliate wealth.

The Significance Of Availing The Services Of Marketing Job Boards

The growth of Marketing Job Boards in UK is gaining huge popularity with the boom in the marketing sector in the recent times. As a part of your job hunt, availing the help of these boards would make you to find the right job that best suits your educational qualification. Theses boards offer services as they specialise in each sector and strives hard to fulfil all the criteria. It helps you to choose those jobs that most fits your description and helps to project you in a better way. You can get clear and best results according to your preference as you can refine the search according to specific category or field of expertise.

You will also find a lot of advices and information in the prevailing marketing sector in UK offered to you by Marketing Job Boards, the new strategies developed now, the changing marketing principles, which companies follow which marketing principles and strategies. This would help you to follow them while attending an interview for the marketing job which would require you to be updated with various marketing trends and strategies. This will enable you have an advantage over the others as it might increase the chances of finding a good marketing job.

The Marketing Job Boards benefits the employers as these boards have the capability of finding the most suitable and potential candidates. It is able to attract a lot of job seekers attention and hence many sign up with these boards. This way employer are able to get profiles of well educated as well as experienced candidates and are able to select the best among them. It also saves them great effort and time involved in short listing the candidates as they are offered the best candidates with great skills and ability.

In addition to this, Marketing Job Boards also offer to advertise job openings on their website on behalf of the employers saving them of the trouble of receiving the applications, scrutinising and short listing them. Also it makes sure that the advertisement is in the main page as it would capture the attention of all the individuals seeking marketing opportunities in UK. This would definitely receive a lot of attention of the prospective job seekers who might be fresher or one with many years of experience on hand.

Nowadays finding a Marketing Job Boards in UK is not a tedious task as you can find many when you use the search engines to find you one. The internet search would provide you with some of the best job boards that has a high level of reputation among the fellow job aspirants and you can make a thorough check on the work flow of the boards, their tie upon with various marketing companies and the testimonials that are proof of their service and ability to fulfil their job requirements. This would enable you to have an insight as well as high level of confidence that you are associated with the best job boards in the country of UK and you will be placed according to your requirements.

Psychographics Vs Demographics

Ever wonder what the difference is between demographics and psychographics?

In a nutshell, demographics allow marketers to describe who buys, but psychographics enables them to understand why people buy. That is the crucial difference.

Demographics are observable measurable segments of a populations characteristics such as age, family size, gender, race, ethnicity, income, and education. These segments have long been used to create consumer profiles out of any given population. A demographic segment however does not take into account the important of one’s culture on one‘s behavior.

Continually evolving, the effects of culture on consumer behavior have long held great depth and breadth. In essence understanding a culture is a lot like putting your finger on the pulse of a society’s personality. It is an important element in diagnosing the overall health of any marketing plan.

Unlike demographics, psychographics uses psychological, sociological and anthropological factors to determine how the market is segmented by the predilection of groups within the market as well as their reasons to make a buying decision, hold a certain point of view or employ a medium in a particular way. It was developed circa 1960’s and 1970’s as part of an effort to address the shortcomings of relying purely on demographics to create consumer profiles. It took the information gleaned by the broader demographic segmentations and further divided it based on cultural related markers such as values, activities, interests, opinions and overall lifestyles.

There are many segmentation systems used through the psychographic research field. Perhaps the most renowned segmentation system was created circa 1980 by Arnold Mitchell. Mitchell’s system placed consumers into one of 9 lifestyle clusters which he referred to as “VALS”. Though his original system has been modified throughout the years, it was originally based on the splicing together of perspectives from two well-known social scientists, Abraham Maslow (psychologist) and David Riesman (sociologist).

Today instead of directly referring to the original VALS system, many marketers segment using generational names such as Baby Boomers, Gen X and Gen Y.

With psychographics, once the larger lifestyle segments are determined, the market researcher must then ascertain which segments are producing the bulk of customers for a particular product. This action follows an old business rule, that of the 20/80 split. For those not familiar with the 20/80 rule, in marketing the rule dictates that 20% of a product or services’ users accounts for 80% of the volume of the product or service sold. To better analyze the life segment data and determine who the products‘ 20% are marketers look at things such as patterns of usage and the attitudes of heavy users towards the product. Not all heavy users will be the same. It is well known that different people have different reasons for doing the same thing. It is the market researchers job to use what they learned from both demographic and psychographic research to better understand those various reasons.

In conclusion, in order to be successful in today’s world marketers need to employ both demographic and psychographic data into their marketing plans. Though both are needed it is good to understand that the critical difference between demographics and psychographics is the type of information gathered. Demographics tells you who your customers are whereas psychographics helps you better understand why your customers buy in the manner that they do.

Marketing Freebies For Trade Expos And Job Fairs

A job fair and a trade expo will definitely exhaust people. Since these types of occasions are jam-packed it is inevitable that participants will lose their energy checking one booth to another. Plus, these persons are also carrying tons of promotional material from different companies that might be too large, heavy and unorganized. Give them sympathy and do advertising at the same time by disseminating promotional materials that will recharge them.

Here are some of the marketing gifts that would bring their lost energies back and would recharge their fatigued bodies back in fighting form.

Logo Water Bottle with Water- These people will be very fatigued of walking and hunting for a nice company where they can send in their resumes. Revitalize their senses by giving them water. People will surely appreciate your sympathy and your company brand as well.

Chocolate/Candy Bars- Chocolate and candy bars are filled with enough number of calories to bring back the lost energy that people employed for roaming and walking. These energy bars will somehow keep their tired bodies recharged and revitalized.

Packed Popcorns- The long line of people in each trade fair or job fair booth will be very boring for them. Give them something to read or something to eat. A pack of popcorn will be a marvelous boredom buster while they wait for their turn to be interviewed.

Mints- Speaking of interviews, it is always nice to keep your breath fresh to create good impression. Mint is a nice marketing gift that would be a brisk aid for a not-so-fresh breath after eating a pack of popcorn or smoking.

Tote Bags- Since most of these individuals are carrying a lot of stuff from various organizations, give them assistance by handing tote bags. This custom marketing gift will make their lives easier by holding all their items at one hand.

These are some of the greatest marketing gifts that you can distributed to people during trade events and job fairs. Make sure that you have your logo imprinted and a great gimmick to come with it. Through these gifts of sympathy, your company will unquestionably be appreciated and remembered.

The First 2 Mlm Sales Principles You Must Apply To Your Business

Fact is, the sales profession has incredibly high demand. The reason? There are a couple factors that have made the job market this way. First off, with the recent struggling economy, brave Americans have been pushed towards the entrepreneurial route and developing small businesses. What has been the ultimate factor in profit? The number of sales that the company gathers, which is directly affected by the number of salespeople the company has employed. Second, a profession in sales is one of the hardest to fill; quite frankly, many people are naturally lazy. How many friends do you know that are dedicated, consistent, hard working people who don’t mind working 10-11 hours a day? That’s what a typical day of a sales job entails. Third, job seekers do not like the sound of a commission only job. It’s incredibly weird that people try to stay away from commission jobs. Commission means unlimited income based on your efforts. It makes perfect sense to me. Fourth, it is impossible to replicate sales skills; therefore, it is hard to duplicate. Every person has their own unique personality and develops their own way of doing things. Sales is an art, not an easy step by step process. To sum it all up, learning how to create a situation where somebody takes their money and gives it to you is one of the most difficult skills on Earth. Thankfully, there is a set of sales principles that every experienced salesperson follows. I, myself, as an experienced door-to-door and telemarketing salesman have done the same. Let’s dig deep into them:

1. The sales process. The passing of time and advancement in technology has forced a change in America’s culture. Unfortunately, not many Americans moved along with this newfound culture. With this change came the shift in mentality of the basic “sales process.” The early sales process consisted of just seven simple steps: introduce, qualify, present, overcome objections, close, rehash, referral, and follow up. Now, the sales process consists of: awareness, interest, research, evaluation, commitment, referral, and follow up. Every step speaks for itself in terms of its purpose. But don’t take this first principle lightly, as it is what gives you a concrete foundational mindset on what you need to achieve with your customers. How do the early and current sales processes differ? The early sales process was used more for traditional marketing like door-to-door and telemarketing. The evolved sales process is used for current, more efficient marketing tactics including attraction marketing.
2. The 4 factors of impulse. There are different versions of the 4 factors of impulse but they all have the same meaning. Variations include FIGS, FUGI, and GUFI. However, the most popular version of the acronym is FUJI (probably because of the popularity of Mount Fuji). To break it down, FUJI stands for fear of loss, urgency, jones effect, and indifference. What the factors of impulse do to a customer is truly powerful and can give you the competitive edge over other salespeople if used correctly and consistently. Fear of loss happens when the customer feels that he will lose out on this once-in-a-lifetime opportunity. If he doesn’t act now, he’ll miss out forever! Urgency ties in with fear of loss, but has to deal more with having a respect for your customer’s time. Make sure to tell your customer that your message won’t take long. Remember, you only have about the first 9 seconds to interest a potential lead. The Jones effect is a well-known rule that states people naturally want what other people want, especially if they know them on a more personal level like neighbors, friends, family, and colleagues. Indifference has been the new form of sales. It takes the focus off of the sale and puts it more on the customer service approach. You want to make the customer feel comfortable and being indifferent will do the trick. You probably noticed that other variations had a “G” instead of a “J.” The “G” stands for greed, which displays that people are naturally greedy and want what everyone else wants. Greed and the Jones effect are very synonymous. Apply these four factors and build the level of impulse throughout the sales process to make the customer think, “I need to buy it now!”